McGraw-Hill Education
Content Inc, Completely Updated and Expanded Second Edition (English, Joe Pulizzi)
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Product Description
About the Book
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then c…
ISBN: 9781264257546
Book Specifications
| ISBN-13 | 9781264257546 |
| ISBN-10 | 1264257546 |
| Publisher | McGraw-Hill Education |
| Category | McGraw-Hill Education |
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