Deutscher Universitatsverlag
Controlling Für Electronic-Business-Geschäftsmodelle (English, Martin Kropf)
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Book Details
| ISBN-13 | 9783824480166 |
| ISBN-10 | 3824480166 |
Product Description
About the Book
Martin Kropf entwickelt ein theoretisch fundiertes Vorgehensmodell für das Controlling von Electronic-Business-Aktivitäten. Im Vordergrund steht ein breiter multidisziplinärer Zugang, den er schrittweise fokussiert und verfeinert. Er stellt Controllinginstrumente vor und berücksichtigt Elemente wie Controllingziele, Controllingorganisation und Planungs- und Informationsprozesse.
ISBN: 9783824480166
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