Physica-Verlag
Controlling Produktbegleitender Dienstleistungen (English, Steffen Kinkel | Petra Jung Erceg | Gunter Lay)
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Product Description
About the Book
Für produzierende Unternehmen wird es zunehmend wichtig, als kompletter Problemlöser für die Kunden aufzutreten. Zentrales Element einer solchen Strategie ist die Erweiterung des Angebots um produktbegleitende Dienstleistungen. Greifen Industriebetriebe diese Differenzierungsoption aktiv auf, dann stellt sich die Frage nach dem Erfolgsbeitrag dieser Leistungen. Erweisen sie sich als Kostenfalle, da die Kunden kostenfreie Serviceleistungen erwarte…
ISBN: 9783642632624
Book Specifications
| ISBN-13 | 9783642632624 |
| ISBN-10 | 3642632629 |
| Publisher | Physica-Verlag |
| Category | Physica-Verlag |
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