Leadership
Corporate Communications for Executives (English, Michael B. Goodman)
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Product Description
About the Book
This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice. Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication-computers, digital media, interactive corporate television, faxes, e-mail, the Internet-fuels…
ISBN: 9780791437629
Book Specifications
| ISBN-13 | 9780791437629 |
| ISBN-10 | 0791437620 |
| Publisher | State University of New York Press |
| Category | Leadership |
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