Corporate Communications for Executives (English, Michael B. Goodman)

Name: Corporate Communications for Executives (English, Michael B. Goodman)
SKU: isbn-9780791437629
Price: 3877.00 INR
Availability: InStock
ISBN: 9780791437629

By Michael B. GoodmanState University of New York Press

₹3,877

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Book Details

ISBN-13	9780791437629
ISBN-10	0791437620

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About the Book

This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice. Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication-computers, digital media, interactive corporate television, faxes, e-mail, the Internet-fuels…

ISBN: 9780791437629

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