Leadership
Corporate Identity ALS Ganzheitliche Strategie (English, Thies Wache)
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About the Book
In den letzten Jahren taucht der Begriff Corporate Identity immer häufiger in Aufsätzen und Büchern zur strategischen Unternehmensführung auf. Auch in der Praxis findet der Begriff, mit dem unter Managern inzwischen wohlbekannten Kürzel "CI", immer mehr Beachtung. Es erscheint darum an der Zeit, Bilanz zu ziehen und einige Fragen zu stellen. Insbesondere: -Was hat die CI-Diskussion in der Theorie an Erkenntnissen hervorgebracht und wohin führt di…
ISBN: 9783824401536
Book Specifications
| ISBN-13 | 9783824401536 |
| ISBN-10 | 3824401533 |
| Publisher | Deutscher Universitatsverlag |
| Category | Leadership |
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