
Leadership
Corporate Social Responsibility Aus Konsumentensicht (English, Marion Rommelspacher)
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Product Description
About the Book
Marion Rommelspacher zeigt im Rahmen einer empirischen Analyse, dass Konsumenten ihr CSR-Urteil nicht nur auf Basis konkreter CSR-Informationen sondern vielmehr auf Grundlage ihres Markenwissens bilden. Darüber hinaus spielt die Quelle zusätzlicher Informationen für den CSR-Informationsstand weniger eine Rolle als der Umfang der kommunizierten CSR-Aktivitäten. Die Ergebnisse weisen auf einen Einfluss der CSR-Beurteilung auf die Kaufbereitschaft v…
ISBN: 9783834935335
Book Specifications
| ISBN-13 | 9783834935335 |
| ISBN-10 | 3834935336 |
| Publisher | Gabler Verlag |
| Category | Leadership |
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