Leadership
Corporate Social Strategy (English, Bryan W. Husted | David Bruce Allen)
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Product Description
About the Book
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms t…
ISBN: 9780521197649
Book Specifications
| ISBN-13 | 9780521197649 |
| ISBN-10 | 0521197643 |
| Publisher | Cambridge University Press |
| Category | Leadership |
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