Gabler Verlag
Countertrade Professionell (English, F. Schuster)
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Product Description
About the Book
Eine der interessantesten Entwicklungen im internationalen Marketing ist die zuneh- mende Bedeutung des Countertrades. Sein Anteil am Welthandel wird heute von ein- zelnen Experten auf nahezu drei ig Prozent geschätzt. Wenn man bedenkt, da häu- fig nur ein Teil der Lieferungen mit Gegenlieferungen bezahlt wird, so ist es nicht ge- wagt zu behaupten, da gegenwärtig vermutlich jedes zweite internationale Geschäft vom Countertrade tangiert wird. Die…
ISBN: 9783409136181
Book Specifications
| ISBN-13 | 9783409136181 |
| ISBN-10 | 3409136185 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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