Creativity, Innovation and Quality
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Product Description
"Creativity, Innovation and Quality" by Paul Plsek, published by American Diabetes Association. Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or. Book details: 316 pages, published 1997. Order now on BookShops.in with fast, reliable delivery across India.
Book Specifications
| ISBN-13 | 9780873894043 |
| ISBN-10 | 0873894049 |
| Publisher | American Diabetes Association |
| Language | english |
| Print Length | 316 pages |
| Category | Business & Economics |
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