Gabler Verlag
Cross-Channel-Management (English, Gerrit Heinemann)
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Book Details
| ISBN-13 | 9783834926395 |
| ISBN-10 | 3834926396 |
Product Description
About the Book
Der Multi-Channel-Handel wird in fast allen Warengruppen bis 2015 signifikant wachsen. Die Kombination von elektronischen Online- und station�ren Offline-Kan�len sowie das "Channel-Hopping" ist zunehmend Wunsch der Kunden und erweist sich f�r den Multi-Channel-H�ndler als zentraler Wettbewerbsfaktor. Der Erfolg eines Multi-Channel-Systems h�ngt jedoch ma geblich davon ab, wie gut die H�rden aus Kundensicht und operativer Sicht �berwunden werden.…
ISBN: 9783834926395
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