Society & Social Sciences
Culture and Commerce (English, Mukti Khaire)
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Product Description
About the Book
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to econo…
ISBN: 9780804792219
Book Specifications
| ISBN-13 | 9780804792219 |
| ISBN-10 | 0804792216 |
| Publisher | Stanford Business Books |
| Category | Society & Social Sciences |
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