Culture Encounter and Komplementäres Marketing (English, Guido Brune)

Name: Culture Encounter and Komplementäres Marketing (English, Guido Brune)
SKU: isbn-9783824400904
Price: 3508.00 INR
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ISBN: 9783824400904

By Guido BruneDeutscher Universitatsverlag

₹3,508

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Book Details

ISBN-13	9783824400904
ISBN-10	3824400901

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About the Book

In hochentwickelten Industriewirtschaften gewinnen die Marktbeziehungen zwischen den Wirtschaftssubjekten eine neue Qualitiit. Sie entfernen sich in ibren Auspragungen von materiell gebundenen Nutzenkategorien und sind zunehmend durch ihre Bedeutung fUr soziale Sinnstiftungen bestimmt. In dieser Weise haben sie eine wichtige Funktion bei der Ausdifferenzierung von Lebensstilen der Konsumenten, die eine Tendenz von Individualisierung in sich birgt…

ISBN: 9783824400904

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