Customer-Centric Marketing Strategies (English, Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni)

Name: Customer-Centric Marketing Strategies (English, Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni)
SKU: isbn-9781466625242
Price: 4754.00 INR
Availability: InStock
ISBN: 9781466625242

By Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan PanniBusiness Science Reference

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ISBN-13	9781466625242
ISBN-10	1466625244

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About the Book

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the org…

ISBN: 9781466625242

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