Deutscher Universitatsverlag
Customer Focus Assessment (English, Thomas Bäuerle)
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Product Description
About the Book
Ausgehend von einer fundierten Analyse wissenschaftlicher Konzepte zur Kundenorientierung sowie zur Messung von Kundenzufriedenheit und -bindung entwickelt Thomas Bäuerle einen Kriterienkatalog, der wesentliche Themenbereiche beinhaltet und Unternehmen ermöglicht zu bewerten, ob sie sich tatsächlich auf einem erfolgreichen Weg befinden.
ISBN: 9783824472604
Book Specifications
| ISBN-13 | 9783824472604 |
| ISBN-10 | 3824472600 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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