Management
Customer Knowledge Management (English, Minwir Al-Shammari)
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Product Description
About the Book
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and…
ISBN: 9781605662589
Book Specifications
| ISBN-13 | 9781605662589 |
| ISBN-10 | 1605662585 |
| Publisher | Information Science Reference |
| Category | Management |
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