Management
Customer Trust Management (English, Peter Kenning)
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Product Description
About the Book
Peter Kenning untersucht beispielhaft für den krisengeplagten Lebensmitteleinzelhandel, welche zentralen Determinanten das Kundenvertrauen in einer Handlungsunternehmung beeinflussen. Neben dem naheliegenden Personenvertrauen weist der Verfasser die Existenz von markenbezogenem Systemvertrauen nach und zeigt, wie durch den Aufbau einer Betriebstypenmarke Kundenvertrauen gewonnen werden kann.
ISBN: 9783824477661
Book Specifications
| ISBN-13 | 9783824477661 |
| ISBN-10 | 3824477661 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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