Customer Und Shareholder Relationship Management (English, Rene Teichmann)

Name: Customer Und Shareholder Relationship Management (English, Rene Teichmann)
SKU: isbn-9783642628290
Price: 3873.00 INR
Availability: InStock
ISBN: 9783642628290

By Rene TeichmannSpringer

₹3,873

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Book Details

ISBN-13	9783642628290
ISBN-10	364262829X

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About the Book

Dauerhafte Kundenbeziehungen sind Voraussetzung f�r den Unternehmenserfolg. Das Buch bietet Grundlagen und Instrumente f�r die Entwicklung und Erhaltung erfolgreicher und dauerhafter Kundenbeziehungen und stellt CRM-Konzepte f�r eine Neuausrichtung s�mtlicher Gesch�ftsprozesse auf den Kunden vor. Daneben werden auch die Beziehungen zu den Aktion�ren behandelt (Shareholder Relationship Management). Neun Fallstudien aus teilweise weltbekannten Unte…

ISBN: 9783642628290

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