
Customer Und Shareholder Relationship Management (English, Rene Teichmann)
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Product Description
About the Book
Dauerhafte Kundenbeziehungen sind Voraussetzung f�r den Unternehmenserfolg. Das Buch bietet Grundlagen und Instrumente f�r die Entwicklung und Erhaltung erfolgreicher und dauerhafter Kundenbeziehungen und stellt CRM-Konzepte f�r eine Neuausrichtung s�mtlicher Gesch�ftsprozesse auf den Kunden vor. Daneben werden auch die Beziehungen zu den Aktion�ren behandelt (Shareholder Relationship Management). Neun Fallstudien aus teilweise weltbekannten Unte…
ISBN: 9783642628290
Book Specifications
| ISBN-13 | 9783642628290 |
| ISBN-10 | 364262829X |
| Publisher | Springer |
| Category | Management |
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