Gabler Verlag
Customer Value Controlling (English, Gernot Mödritscher)
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Book Details
| ISBN-13 | 9783834908834 |
| ISBN-10 | 3834908835 |
Product Description
About the Book
Gernot J. Mödritscher entwickelt ein Modell für Kundenbeziehungen, welches zum einen auf den Rechengrö en Kosten und Leistungen aufbaut, zum anderen auch eine simulationsbasierte Bewertung von Szenarien der Kundenbeziehung (Monte-Carlo-Simulation) beinhaltet. Er präsentiert einen Bewertungsansatz, der die Voraussetzungen in den Unternehmen stärker berücksichtigt und das Management bei den Entscheidungen zur Gestaltung der Beziehungen konkret unte…
ISBN: 9783834908834
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