Management
Customer Value Management in Franchisesystemen (English, Eva-Maria Gust)
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About the Book
Die Notwendigkeit eines Customer Value Managements in Franchisesystemen resultiert aus der Tatsache, dass der Erfolg des Franchisegebers über die Franchisegebühr bzw. Handelsspanne an den Erfolg des Franchisenehmers gekoppelt ist. Geht man davon aus, dass der Franchisegeber primär an einer angemessenen Verzinsung seines in das Franchisesystem investierten Eigenkapitals interessiert ist, sind alle Aktivitäten des Franchisegebers zur planmä igen Ge…
ISBN: 9783824474844
Book Specifications
| ISBN-13 | 9783824474844 |
| ISBN-10 | 3824474840 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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