Physica-Verlag
Das Anspruchsniveau Von Urlaubsreisenden (English, Willy Koerdt)
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Product Description
About the Book
Das aus der Sozialpsychologie stammende Konzept des Anspruchsniveaus ist geeignet, menschliches Verhalten in Leistungssituationen zu erklären. Dies gilt auch für Konsumhandlungen, die in der vorliegenden Arbeit als Leistungssituation gesehen werden. Vorangiges Ziel ist zunächst die theoretische Analyse des Anspruchsniveaus von Konsumenten. Hierbei sind zwei Schwerpunkte von Bedeutung: Wie entstehen spezielle Anspruchsniveaus im Rahmen bestimmter…
ISBN: 9783790804058
Book Specifications
| ISBN-13 | 9783790804058 |
| ISBN-10 | 3790804053 |
| Publisher | Physica-Verlag |
| Category | Physica-Verlag |
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