Management
Das Strategische Management Von Contentrechten (English, Ulrich Schaal)
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About the Book
1. 1 Gegenstand und Problemstellung der Arbeit Keine andere technologische oder wirtschaftliche Entwicklung hat die Medienbranche so dramatisch umgewalzt und umgestaltet wie die Digitalisierung und tut es noch. Geschaftsmodelle und Prozesse, die Organisation der Wertschopfung und die ba- len wirtschaftlichen Strategien stehen in einem fortwahrenden Veranderun- prozess, dessen Ende auch heute, im Jahr 2010, noch nicht absehbar ist. Gemass ihrer un…
ISBN: 9783531172859
Book Specifications
| ISBN-13 | 9783531172859 |
| ISBN-10 | 3531172859 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Management |
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