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Der Einflussfaktor Bündelungskosten Bei Nachfragerbündelungen (English, Andreas Klein)
Deutscher Universitatsverlag

Der Einflussfaktor Bündelungskosten Bei Nachfragerbündelungen (English, Andreas Klein)

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Product Description

About the Book

Andreas Klein untersucht das Problemfeld der Bündelungskosten, indem er diese transaktionskostentheoretisch begründet. Anschlie end vergleicht er auf der Basis marktforscherischer Gütemerkmale ein kompositionelles mit einem dekompositionellen Messverfahren. Untersuchungskriterien sind Höhe und Struktur von Bündelungskosten.

ISBN: 9783824481118

Book Specifications

ISBN-139783824481118
ISBN-103824481111
PublisherDeutscher Universitatsverlag
CategoryDeutscher Universitatsverlag

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