Management
Der Kreative Entrepreneur (English, Christian Horneber)
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About the Book
Allgemein wird Kreativität für Unternehmensgründerinnen und -gründer als Schlüssel zum Erfolg betrachtet. Sei es etwa bei der eigentlichen Ideenfindung für neue Produkte oder dem Design von innovativen Unternehmensstrategien. Doch zunehmend mehr Startups orientieren sich als Copycats an bereits erfolgreichen Geschäftsmodellen. Ist das Bild von den kreativen Gründern damit hinfällig und etwa nur ein Mythos? Dieser Frage geht Christian Horneber em…
ISBN: 9783834943729
Book Specifications
| ISBN-13 | 9783834943729 |
| ISBN-10 | 383494372X |
| Publisher | Springer Gabler |
| Category | Management |
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