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Der Kreative Entrepreneur (English, Christian Horneber)-37% OFF
Sciences, Technology & Medicine

Der Kreative Entrepreneur (English, Christian Horneber)

By Christian HorneberSpringer Gabler
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Book Details

ISBN-139783834943729
ISBN-10383494372X

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About the Book

​Allgemein wird Kreativität für Unternehmensgründerinnen und -gründer als Schlüssel zum Erfolg betrachtet. Sei es etwa bei der eigentlichen Ideenfindung für neue Produkte oder dem Design von innovativen Unternehmensstrategien. Doch zunehmend mehr Startups orientieren sich als Copycats an bereits erfolgreichen Geschäftsmodellen. Ist das Bild von den kreativen Gründern damit hinfällig und etwa nur ein Mythos? Dieser Frage geht Christian Horneber em…

ISBN: 9783834943729

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