Der Neue Mobile-Commerce (English, Gerrit Heinemann)
Business & Economics

Der Neue Mobile-Commerce (English, Gerrit Heinemann)

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Book Details

ISBN-139783834931719
ISBN-103834931713

Product Description

About the Book

Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computern getrieben wird und dem auch f�r die n�chsten Jahre st�rmische Wachstumsraten in Aussicht gestellt werden. Gerrit Heinemann kl�rt, was die Besonderheiten am modernen M-Commerce sind und wie es sich von den anderen Handelsformen unterscheidet. Dieses legt den Grundstein f�r die Herausarbeitung spezifisch…

ISBN: 9783834931719

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