Leadership
Der Wertschöpfungsbeitrag Von Corporate Publishing (English, Florian Haumer)
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Product Description
About the Book
Florian Haumer zeigt, dass die klassischen Methoden der kommunikationswissenschaftlichen Wirkungsforschung in der Lage sind, betriebswirtschaftlich relevante Effekte einzelner Instrumente der Unternehmenskommunikation nachzuweisen. Konkret wird in dieser Publikation deutlich, dass Corporate Publishing auf vielfältige Art und Weise die Determinanten der Kundenloyalität beeinflusst und damit direkt zum betriebswirtschaftlichen Erfolg von Unternehm…
ISBN: 9783658022402
Book Specifications
| ISBN-13 | 9783658022402 |
| ISBN-10 | 365802240X |
| Publisher | Springer vs |
| Category | Leadership |
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