Management
Design Management Case Studies (English, David Hands | Jack Ingram | Robert Jerrard)
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Product Description
About the Book
Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas. They cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findin…
ISBN: 9780415233781
Book Specifications
| ISBN-13 | 9780415233781 |
| ISBN-10 | 041523378X |
| Publisher | Routledge |
| Category | Management |
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