Management
Destination Marketing Organisations (English, Pike Steven)
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Product Description
About the Book
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations . The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written b…
ISBN: 9780080443065
Book Specifications
| ISBN-13 | 9780080443065 |
| ISBN-10 | 0080443060 |
| Publisher | Taylor & Francis Ltd |
| Category | Management |
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