Deutscher Universitatsverlag
Dialogmarketing (English, Andreas Mann)
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Book Details
| ISBN-13 | 9783824482658 |
| ISBN-10 | 3824482657 |
Product Description
About the Book
Andreas Mann präsentiert eine fundierte theoretische Grundlage und eine detaillierte empirische Analyse zum integrierten Dialogmarketing. Im Mittelpunkt stehen die Bedeutung der Dialogbereitschaft von Unternehmen, die Determinanten der organisationalen Dialogkompetenz, die operativen Anforderungen an eine professionelle Dialogführung sowie die Erfolgswirkungen des Dialogmarketing.
ISBN: 9783824482658
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