Management
Dialogmarketing Perspektiven 2011/2012 (English, Deutscher Dialogmarketing Verband E. V.)
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About the Book
Innovationsstarke Branchen - und dazu zählt das Dialogmarketing ganz eindeutig - benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern. Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings.
ISBN: 9783834935243
Book Specifications
| ISBN-13 | 9783834935243 |
| ISBN-10 | 3834935247 |
| Publisher | Gabler Verlag |
| Category | Management |
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