Gabler Verlag
Die Energie Der Marke (English, Detlef Schmidt | Peter Vest)
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Product Description
About the Book
Unternehmenserfolg ist auf Dauer nur �ber den Erfolg auf den wichtigsten Absatzm�rkten zu erzielen. Aber: Nach wie vor wird die Bedeutung von Markenf�hrung und Marketing in vielen Unternehmen untersch�tzt. Detlef Schmidt und Peter Vest, erfahrene Praktiker aus verantwortlichen Positionen der Energiewirtschaft und der Automobilindustrie, pl�dieren daf�r, Marketing und insbesondere Markenf�hrung nicht in Marketingabteilungen zu "verstecken". Sie so…
ISBN: 9783834914798
Book Specifications
| ISBN-13 | 9783834914798 |
| ISBN-10 | 3834914797 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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