Gabler Verlag
Die Ideen Community Zur Integration Von Kunden in Die Frühen Phasen Des Innovationsprozesses (English, Ulrich Bretschneider)
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About the Book
Immer mehr Unternehmen verfolgen die Strategie, Kunden in ihre Innovationsentwicklung aktiv zu integrieren, um Kundenbed�rfnisse ad�quat umsetzen zu k�nnen. Ulrich Bretschneider untersucht Ideen-Communities als Methode der Kundenintegration. Er f�hrt zun�chst eine Fallstudienuntersuchung zur Erfassung grundlegender Gegebenheiten von Ideen-Communities durch. Darauf aufbauend beantwortet er verschiedene Detailfragen. Beispielsweise zeitg er, welche…
ISBN: 9783834933737
Book Specifications
| ISBN-13 | 9783834933737 |
| ISBN-10 | 3834933732 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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