Vs Verlag Fur Sozialwissenschaften
Die Malaise Der Medienwirkungsforschung (English, Gregor Halff)
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About the Book
'Was machen die Medien mit dem Menschen?' fragen die Wirkungsforscher; 'was machen die Menschen mit den Medien' fragen umgekehrt die Nutzenforscher. Zusammen verursachen sie eine Pattsituation, aus der sich die Medienwirkungsforschung bislang nicht hat befreien können. Neue, integrative Ansätze tun daher not und werden in diesem Buch geprüft: der dynamisch-transaktionale Ansatz, das Involvement-Konzept und das 'elaboration likelihood model'. Die…
ISBN: 9783531130811
Book Specifications
| ISBN-13 | 9783531130811 |
| ISBN-10 | 3531130811 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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