Sciences, Technology & Medicine
Die PRAXIS Der Social-Media-Analyse (English, Carolin Säugling)
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Book Details
| ISBN-13 | 9783658351205 |
| ISBN-10 | 3658351209 |
Product Description
About the Book
Diese Open-Access-Publikation entfaltet die Konstruktion von Wissen mit Social-Media-Analysen in der deutschen Automobilindustrie. Dort herrscht Goldgräberstimmung - trotz enormem Innovationsdruck: Big Data soll Licht in manches Dunkel bringen und offene Fragen beantworten. Im Ergebnis wird entlang der angewandten Praxis das Handeln und Denken eines deutschen Automobilherstellers rekonstruiert: Es fehlt an Deutungskompetenz sowie an der Bereitsch…
ISBN: 9783658351205
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