Gabler Verlag
Die Regionale Clustermarke (English, Sandra Kaminski)
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Product Description
About the Book
Sandra Kaminski geht der Frage nach, welche Möglichkeiten die Verbindung der interdisziplinären Ansätze der Clusterforschung mit aktuellen Forschungsansätzen der Markentheorie für die Entwicklung einer gemeinsamen regionalen Clustermarke bieten. In einer Fallstudie untersucht sie am Beispiel des vogtländischen Musikinstrumentenbauclusters die Tragfähigkeit des theoretisch entwickelten Ansatzes der regionalen Clustermarke und leitet Handlungsempfe…
ISBN: 9783834915702
Book Specifications
| ISBN-13 | 9783834915702 |
| ISBN-10 | 383491570X |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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