Vs Verlag Fur Sozialwissenschaften
Die Umworbene Gesellschaft (English, Michael Jäckel)
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About the Book
In diesem Sammelband werden Teilbereiche des Werbemarktes unter besonderer Berücksichtigung neuerer Entwicklungen analysiert, dabei spiegelt das Themenspektrum das Interesse an Werbung in zahlreichen wissenschaftlichen Disziplinen wider. Die Beiträge behandeln sowohl sehr spezifische Themen (z. B. die Wirksamkeit von Product Placement, die Einschätzung von Unterbrecherwerbung) als auch verschiedene Versuche der Zielgruppenansprache. Sie zeigen ne…
ISBN: 9783531131023
Book Specifications
| ISBN-13 | 9783531131023 |
| ISBN-10 | 3531131028 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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