Springer vs
"Die Unsichtbaren Dritten" (English, Michael Bürker)
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About the Book
Ausgangslage und Bestandsaufnahme: Konzepte und L�sungsans�tze f�r Messung, Bewertung und Steuerung von Kommunikation in PR-Theorie und -Praxis: Probleme und offene Fragen der PR-Praxis und -Wissenschaft.- Koorientierung und Meinungsklima (sozialtheoretische Grundlagen): Meinungsklima und Koorientierung als Element einer Theorie der Public Relations.- Konzept- und Messmodell f�r Meinungsklima und Koorientierung: Test der Hypothesen zum Meinungsk…
ISBN: 9783531187433
Book Specifications
| ISBN-13 | 9783531187433 |
| ISBN-10 | 3531187430 |
| Publisher | Springer vs |
| Category | Springer vs |
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