Management
Dienstleistungsmanagement in Der Wohnungswirtschaft (English, Peter Fehr)
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About the Book
Angesichts ver�nderter Nachfragerstrukturen und einer wachsenden Bedeutung des Kundenbindungsmanagements wird in der Wohnungswirtschaft diskutiert, �ber die Vermietung und den Verkauf von Wohnungen hinaus weitere, wohnbegleitende Dienstleistungen abzusetzen. Peter Fehr entwickelt auf Basis der Dienst- und Sekund�rleistungstheorie sowie einer umfassenden Nachfrageanalyse ein Konzept f�r das Management wohnbegleitender Dienstleistungen. Besonderes…
ISBN: 9783409116756
Book Specifications
| ISBN-13 | 9783409116756 |
| ISBN-10 | 3409116753 |
| Publisher | Gabler Verlag |
| Category | Management |
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