Management
Dienstleistungsmarketing in Der PRAXIS (English, Michael Peters)
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About the Book
Peters zeigt den konsequenten Weg zum Dienstleistungsmarketing von Messeunternehmen. Sein Credo: Die Geschäftsperspektive der Hallenvermietung zu Ausstellungszwecken zu überwinden und durch Grundgedanken des Konsumgütermarketings anzureichern. Das vorliegende Buch, seine Dissertation, zeigt einen im Messegeschäft erfolgreich arbeitenden Marketervor sorgsam aufbereitetem Literaturhintergrund mit seinem zentralen Anliegen, eine dem Messegeschäft id…
ISBN: 9783824401239
Book Specifications
| ISBN-13 | 9783824401239 |
| ISBN-10 | 3824401231 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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