Gabler Verlag
Diffusion Von Innovationen (English, Michael Hensel | Prof Dr Klaus Bellmann | Jan Wirsam)
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Product Description
About the Book
Michael Hensel und Jan Wirsam analysieren und bewerten unterschiedliche Diffusionsmodelle und prüfen ihre Anwendbarkeit auf VoIP. Entsprechend der Modellanalyse werden Erkenntnisse in Bezug auf die Technologieauswahl abgeleitet und auf strategisch-taktischer Ebene Denkanstö e in Form von absatzpolitischen Überlegungen angeboten.
ISBN: 9783834912459
Book Specifications
| ISBN-13 | 9783834912459 |
| ISBN-10 | 383491245X |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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