Management
Direktmarketing-Fallstudien (English, Heinrich Holland)
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Product Description
About the Book
Direktmarketing hat in den vergangenen Jahren eine rasante Entwicklung mit starken Zuwachsraten erlebt. Worauf kommt es bei dieser direkten Kundenansprache an, was kennzeichnet den erfolgreichen Einsatz? Das Buch zeigt erstmals anhand von vier prämierten Fallstudien mit welchen Mitteln Direktmarketing-Aktionen in verschiedenen Branchen und Unternehmen erfolgreich umgesetzt wurden: Neukundengewinnung und Kundenbindung für ein Energieversorgungsunt…
ISBN: 9783409117739
Book Specifications
| ISBN-13 | 9783409117739 |
| ISBN-10 | 3409117733 |
| Publisher | Gabler Verlag |
| Category | Management |
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