Physica-Verlag
Direktvertrieb Kundenindividueller Finanzdienstleistungen (English, Mark Roemer)
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Product Description
About the Book
Der Direktvertrieb stellt eine neue Methode für den Absatz von Finanzdienstleistungen dar, eine kundenindividuelle Beratung erfolgt im Direktvertrieb derzeit nur selten. Vor dem Hintergrund des Beratungsbedarfs vieler Kunden untersucht der Autor, ob mittels Direktvertrieb auch beratungsintensive und kundenindividuell ma geschneiderte Finanzdienstleistungen absetzbar sind. Ihm gelingt der Nachweis, da der Direktvertrieb auch hierfür geeignet ist u…
ISBN: 9783790811025
Book Specifications
| ISBN-13 | 9783790811025 |
| ISBN-10 | 3790811025 |
| Publisher | Physica-Verlag |
| Category | Physica-Verlag |
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