-57% OFFUniversity of California Press
Divided Spirits (English, Sarah Bowen)
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Book Details
| ISBN-13 | 9780520281042 |
| ISBN-10 | 0520281047 |
Product Description
About the Book
Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on "alternative" markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their f…
ISBN: 9780520281042
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