Gabler Verlag
Dynamik in Der Internationalen Produktpolitik Von Automobilherstellern (English, Frank Niederländer)
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Product Description
About the Book
Das produktpolitische Entscheidungsfeld wird durch die internationale Verflechtung immer komplexer. Eine Dynamisierung von Strategien kann daher nur durch einen ganzheitlichen Ansatz entlang des Prozesses von Produktentwicklung bis hin zur Vermarktung gelingen. Die Beherrschung des Produktentwicklungsprozesses auf der Basis von Plattformstrategien bildet hierf�r die Voraussetzung.
ISBN: 9783409117227
Book Specifications
| ISBN-13 | 9783409117227 |
| ISBN-10 | 3409117229 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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