de Gruyter
E-Commerce im Bankbereich (English, Michael Schleicher)
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Product Description
About the Book
E-Commerce ist ein Ph�nomen, das die gesamte Wirtschaft durchzieht. Seine rasante Entwicklung und die wachsende Bedeutung des Internet haben zu grundlegenden Ver�nderungen im gesamten Dienstleistungssektor gef�hrt. Dies gilt insbesondere f�r Finanzdienstleistungen. Banken sind zunehmend mit einer ver�nderten Wettbewerbssituation konfrontiert, in der die Frage der Kundenbindung vehement an Bedeutung gewinnt. Die Zahl derer, die ihre Finanzgesch�ft…
ISBN: 9783899493962
Book Specifications
| ISBN-13 | 9783899493962 |
| ISBN-10 | 3899493966 |
| Publisher | de Gruyter |
| Category | de Gruyter |
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