
Business & Economics
Electronic Business Und Mobile Business (English, Frank Keuper)
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Book Details
| ISBN-13 | 9783322823601 |
| ISBN-10 | 3322823601 |
Product Description
About the Book
Erstmals werden E-Commerce- und M-Commerce basierte Dienste und ihre strategischen Effektivitäts- und Effizienzpotenziale für die Funktionsbereiche eines Industriebetriebs (Marketing, Beschaffung, Produktion und Logistik) systematisch offengelegt. Die Autoren diskutieren und stellen die Möglichkeiten und Grenzen des Einsatzes von E-Commerce- und M-Commerce basierten Diensten auch in Dienstleistungsunternehmen und Multimediaunternehmen vor. Volksw…
ISBN: 9783322823601
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