Gabler Verlag
Electronic Commerce (English, Friedhelm Bliemel | Georg Fassott | Axel Theobald)
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Product Description
About the Book
Die Palette der Einsatzm�glichkeiten innovativer Informations- und Kommunikationstechnologien in Marketing, Vertrieb und Service scheint grenzenlos zu sein. Sie er�ffnet nicht nur neue Kommunikations- und Absatzkan�le, sondern erm�glicht auch eine direkte und individualisierte Kundenansprache. Die Herausforderung der neuen Technologien besteht nun darin, diese Vielfalt als Chance zu begreifen und daraus strategische Wettbewerbsvorteile zu entwick…
ISBN: 9783409389907
Book Specifications
| ISBN-13 | 9783409389907 |
| ISBN-10 | 3409389903 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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