Management
Electronic Media Management (English, Pringle Peter | Michael F. Starr)
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Product Description
About the Book
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of…
ISBN: 9780240808727
Book Specifications
| ISBN-13 | 9780240808727 |
| ISBN-10 | 024080872X |
| Publisher | Routledge |
| Category | Management |
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