Gabler Verlag
Entwicklung Von Kundenbeziehungen (English, Dominik Georgi | Manfred Bruhn)
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Product Description
About the Book
Im Zuge einer verst�rkten Beziehungsorientierung nimmt das Marketing zunehmend eine l�ngerfristige Perspektive ein. Ein zentraler Analysegegenstand stellt in diesem Zusammenhang die Entwicklung von Kundenbeziehungen dar. Hierbei k�nnen eine psychologische und eine zeitliche Dimension der Beziehungsentwicklung unterschieden werden. Die psychologische Dimension betrifft den Beziehungsaufbau. Die zeitliche Dimension der Beziehungsentwicklung entspri…
ISBN: 9783409116848
Book Specifications
| ISBN-13 | 9783409116848 |
| ISBN-10 | 3409116842 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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