Management
Erfolgsbedingungen Der Kommunikation Im Direct-Marketing (English, Heinz Dallmer)
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About the Book
Über die Werbung in Massenmedien liegen seit langem zahlreiche Studien und Diskus- sionsbeiträge aus den Wirtschafts- und Sozialwissenschaften sowie aus der Praxis vor. Hingegen werden die verschiedenen Formen der Direktkommunikation - d. h. der unmittelbaren, individuellen Ansprache von Zielpersonen - erst in jüngerer Zeit näher untersucht und als wesentlicher Bestandteil einer umfassend angelegten Marketing- konzeption gesehen. Ein systematisch…
ISBN: 9783409351621
Book Specifications
| ISBN-13 | 9783409351621 |
| ISBN-10 | 3409351620 |
| Publisher | Gabler Verlag |
| Category | Management |
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