Management
Erfolgsfaktoren Im Business-To-Consumer-E-Commerce (English, Christian Böing)
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About the Book
Welche Faktoren sind f�r den Erfolg im Business-to-E-Commerce bestimmend? Christian B�ing geht dieser Frage nach, indem er theoretisch fundiert m�gliche Erfolgsfaktoren systematisiert und ihren Einfluss auf den Erfolg im E-Commerce im Rahmen einer Befragung von 135 E-Commerce-Anbietern und 93 Experten empirisch �berpr�ft.
ISBN: 9783409118200
Book Specifications
| ISBN-13 | 9783409118200 |
| ISBN-10 | 3409118209 |
| Publisher | Gabler Verlag |
| Category | Management |
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